Work with Jesters, not Clowns.

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A jester’s job was much more than what we’ve been taught. A jester was supposed to be the bearer of the people’s voice in front of the king. A jester was a risk taker, a public representative, an entertainer & most importantly, an amazing communicator.

The jesters weren't just funny; they were insightful. They used humor to deliver important messages, to challenge the status quo, and to give voice to the people. That's the model brands should aspire to be. They need to be more than just entertainers; they need to be advocates.

Too many brands, fall into the trap of thinking entertainment equals engagement. They become clowns, prioritizing superficial amusement over substance and meaning. While humor and entertainment can certainly be valuable tools, they shouldn't be the sole focus. A brand that only entertains is ultimately forgettable. It might generate fleeting attention, but it won't build lasting loyalty or make a meaningful impact.

A truly "fun" brand, is one that stands for something & communicates it in an entertaining manner. It has a clear set of values, a purpose beyond simply selling products or services. It understands its audience, not just as consumers, but as people with beliefs, aspirations, and concerns. And it uses its platform to give voice to those concerns, to champion those beliefs, and to connect with its audience on a deeper level.

So, if your brand wants to be more than just a fleeting amusement, take a lesson from the jester. Don't just entertain; advocate. Stand for something, give voice to your audience, and communicate your message in a fun and engaging way. That's how you build a brand that's not just "liked," but respected and loved.