A body language consultant needs to communicate what they do through brand identity

ABOUT THE BRAND

Simply Body Talk

Simply Body Talk was founded in 2013 with a clear purpose: to bridge the critical gap between professional ambition and the nonverbal skills needed to achieve it. We saw countless talented individuals held back, not by lack of skill or knowledge, but by an inability to effectively communicate their competence and build trust through body language.

TLDR

Body language consultation is a unique soft skill that isn't well understood in the Indian market. To communicate it through a brand identity wouldn't be easy.

The team needs a logo and identity that's easy to use in daily life without too much of complexity in the use cases.
Create a logo that is formed of elements or concepts that most of us are already aware of. This increases memorability of the logo while also communicating effectively the value proposition of the business.
We started with a question : 'What is the true meaning of communication?" The answer that we arrived at was an eye opener. Most of us think that conversation is just what we say. But conversation is also about what the listener understands.
Representing the efficiency of body language through Yin and Yang style black and while illustration of faces visually argues why mastering body language is crucial.

Direct Relevance: Incorporating the faces makes the link to human interaction and body language explicit and immediate
The logo retains it's ability to work effectively when rotated, flipped, or placed on different backgrounds without modification is a significant practical advantage for branding applications.
The transformation into quotation marks at smaller sizes is a clever touch, reinforcing the theme of communication and language in a subtle, layered way.
Maintaining the simplicity and the adaptability of the logo is difficult with a complex typeface or a dynamic color pallet. So we went back to the basics : Black and White colors and Grotesk font.

Case study

Problem and solution

Body language consultation is a unique soft skill that isn't well understood in the Indian market. To communicate it through a brand identity wouldn't be easy.
The team needs a logo and identity that's easy to use in daily life without too much of complexity in the use cases

Solution :

Create a logo that is formed of elements or concepts that most of us are already aware of. This increases memorability of the logo while also communicating effectively the value proposition of the business.

What's efficient communication?

We started with a question : 'What is the true meaning of communication?" The answer that we arrived at was an eye opener. Most of us think that conversation is just what we say. But conversation is also about what the listener understands.

Arriving at the logo

Representing the efficiency of body language through Yin and Yang style black and while illustration of faces visually argues why mastering body language is crucial.

Direct Relevance: Incorporating the faces makes the link to human interaction and body language explicit and immediate

Adaptability of the logo

The logo retains it's ability to work effectively when rotated, flipped, or placed on different backgrounds without modification is a significant practical advantage for branding applications.
The transformation into quotation marks at smaller sizes is a clever touch, reinforcing the theme of communication and language in a subtle, layered way.

Typeface & Colors

Maintaining the simplicity and the adaptability of the logo is difficult with a complex typeface or a dynamic color pallet. So we went back to the basics : Black and White colors and Grotesk font.